Pennsylvania Stem Cell Centers
Medical Facility in Pennsylvania
I was presented my first opportunity to design a site in my position of Web Designer and Development at Reach Beyond Marketing when a client needed both a microsite and full website within 45 days. After researching competing stem cell centers and other medical websites, I took inspiration from geometric and cellular shapes and medical illustration text books. Under the guidance, encouragement, and collaboration of my Creative Director, Gregg Chase, we chose illustrations and typography to allude to a classic medical illustration layout while bringing modernity and color through lifestyle photos.
We made the 5 treatment area buttons the focus on every page where they would smoothly attach to the top of the browser window on scroll only on desktop devices, and focused on UX design to have buttons in accessible places in each section.