Medical Spa in Madison, CT
Aria DermSpa was a build I was responsible for as Web Developer/Designer at Reach Beyond Marketing. It was meant to be an easy build as the client wanted to use the same design from a previous site Reach Beyond Marketing had built for her (I was not apart of the firm at that time).
Most of the build consisted of duplication and color changes. I was still new to WordPress at this time, so it was a great opportunity to learn more about the system without being encumbered by structure. After the initial design and color scheme were presented by the Creative Director to the client, we were allowed to begin the build, but shortly into the build the client had divulged that they did not like the crisp white background of the site that was accepted by pops of lavender and green. I began testing different background textures and finally arrived at a beautiful, feminine filigree pattern. Through color testing, I was able to find just the right shades of white and gray to compliment the overall design without overpowering it.